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2009: Why Dreaming in Business?

by Marc Le Menestrel (15/09/2009)

During the last couple of years, I have realized that dreams can be an integrated part of our decision-making skills. In particular, they help us to connect the source of our motivation with our day-to-day decisions. In dreaming sessions with companies’ boards, CEOs or senior executives at INSEAD, I have learned that dreams are also an excellent way to reflect and share about the diversity and commonalities of our experiences and visions. As an event of the Foundation for a New Ethical Business, this encounter is an opportunity for people from different generations to meet and share their dreams and send a message to promote a business world that we would like for the future.


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